Peter Sapienza
Email. peter@petersapienza.com
Digital Trailblazer | Marketing, Go-To-Market, Product Management, and Partnerships
Professional Summary
As a Marketing leader proficient in digital technologies (mixed reality, genAI, web3 and immersive) with a
track record of spearheading new ventures and growth, I am uniquely positioned to drive adoption of
Web3 initiatives, investments, and partnerships in gaming, and into entertainment, fashion & new
markets. Key highlights include:
Generating $18MM in new sales at Obscura Digital, and driving a 40% sales increase at Patagonia sportswear in digital channels.
Run highly-competent marketing departments at Patagonia, Disney Internet Group and top digital agencies.
Creating award-winning immersive artwork (Best-in show-immersive world building) and associated NFTs promoted via a Virtual / Metaverse Expo.
Leading the next generation of immersive brand experience solutions through AI-driven interactive characters, operating across 3D metaverse brand worlds and physical spaces, enhancing customer engagement by bringing empathetic, sentient characters to life across a variety of mixed reality platforms.
Core Competencies
Marketing Leadership: Led channel growth, increasing adoption, sales, and market presence.
Creating game-like experiences outside of gaming including award-winning world building and characters that exist across mixed reality.
Go-To-Market Excellence: Planned and executed successful product and brand launches.
Marketing Channels: Proficient in Google Ads, SEO, SEM, social media, content, events, and email to drive marketing outcomes.
Emerging Technology Strategy: Proficiency in blockchain, Web3, GenAI, and Mixed Reality, with a focus on NFTs and immersive digital worlds.
Brand Development: Crafted identities and strategies for brands like Patagonia and X Games.
Collaborative Leadership: Proven ability in leading cross-functional & marketing teams.
Experience
Head of Client Partnerships, Immersive & Emerging Technology, CFIRE
September 2017 – Present | San Rafael, CA
Spearheaded immersive digital programs, enhancing engagement for Salesforce, MGM Resorts,
Seattle Children’s Hospital, Giza Pyramids and GTM for Convai, Weights & Biases, & Stability.ai.
Collaborated with VC firms Lightspeed and Coatue to host acclaimed industry events.
VP Business Development and Strategy, OBSCURA DIGITAL (MSG)
August 2013 – May 2019 | San Francisco, CA
Led immersive technology projects, won $18MM in sales and established renowned computer vision and AI-driven initiatives including the Salesforce waterfall, MGM and Harpers Bazaar.
Co-Founder and Digital Product Strategist - Apps & eCommerce, CIBO (digital consultancy)
February 2011 – June 2013 | San Francisco, CA
Implemented digital strategies that prioritized digital first experiences and business practices, enhancing acquisition and conversion for Box.com, Legal Zoom, Tesla, Disney, Volcom.
Vice President, Digital and Go-To-Market Strategist - Web, eCommerce & Social, BLAST
RADIUS (WPP) January 2009 - February 2011 | San Francisco, CA
Oversaw a 25-person marketing technology team, directing digital for websites, apps, social media; eCommerce and CRM, for EA, Citrix, Starbucks, BMW, Nike, Louis Vuitton and Starbucks.
Director, Digital Product Strategy and Data Analytics, SAPIENT
2007 – 2009 | San Francisco, CA
Spearheaded digital marketing, product development and user experience for Logitech, Sony B2B, HondaJet, Crystal Cruises, Virgin, and Disney Resorts across global markets.
Director of Marketing, WALT DISNEY INTERNET GROUP
1999 – 2001 | Los Angeles, CA
Led the creation of a new business unit for X-Games, establishing new technology partnerships, including Tony Hawk and Activision, to launch a successful new brand and online store.
Product Marketing Director, Sportswear and Webmaster/ Digital Lead, PATAGONIA
1995 – 1999 | Ventura, CA
Spearheaded improvements of collections, fit, organic cotton styles, marketing and distribution.
Launched patagonia.com, driving brand and eCommerce sales growth across global markets.
Oversaw omni-channel sportswear product marketing (retail, eCommerce, wholesale, catalog)
Achieved 40% increase in sportswear sales, contributing to 60% of total annual revenues.
Education
UCLA Anderson School of Management: MBA, Business Strategy.
HEC Paris: Semester Exchange Program, MBA, Finance and Strategy
University of California Santa Barbara: Bachelor of Science, Earth Sciences
Certificates, Awards & Events
2024: NFT Paris and Game Developer Conference, GTC24 Online
Università Bocconi: Venture Capital & Private Equity
Blockchain Council: Generative AI Expert Certificate
Google Cloud: (1) Responsible AI, (2) Intro To Generative AI, and (3) Intro to Large Language Models
INSEAD: Web3 and Blockchain Fundamentals
Davey Awards: Best in Show & Gold Medal 2023, Emerging Tech, Immersive for MGM Resorts
Relevant Skills and Technologies
Languages: English (Fluent), French (Fluent), Italian (Working Knowledge), Spanish (Working Knowledge), German (Working Knowledge)
Tech Stack: HubSpot, Google Analytics, Adobe Cloud, Figma, Tableau, GenAI applications, and Blockchain knowledge.