Digital Product and Go To Market Success

• Envision and manage impactful digital product, GTM and marketing initiatives that propelled business success for renowned brands such as Patagonia, Disney, ESPN’s X-Games, Tesla, Salesforce, and MGM Resorts and more.

Award-Winning Enterprise Strategy and Digital Global Experiences

• Orchestrated award-winning digital experiences, including the iconic Salesforce Waterfall, MGM Cotai Spectacle, Art on the MART, and Harper’s Bazaar on the Empire State Building, setting the industry standards for excellence.

Pioneering Digital Presence for Global Brands

• Launched ESPN’s digital presence for X-Games with an ongoing digital content strategy that seamlessly blends athlete influencer content, TV video, interactivity, and live event elements, creating a lasting impact.

• Championed the launch of Patagonia’s website, a transformative digital platform to enable activism, as well as eCommerce. Managed omni-channel product marketing to Increase sportswear sales over 30% across Patagonia’s global markets.

• Envisioned a new customer digital experience strategy for Louis Vuitton that integrated innovative contextual eCommerce with personalized experiential brand lifestyle content valuable to its very important customers.

Leading Diverse Global Teams with Hands-On Collaboration

1. Demonstrated leadership and hands-on collaboration within complex organizations, across teams ranging from engineering to creative, at all levels of the organization, recognizing and valuing the power of diversity and teamwork.